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We wanted to cut it down because it was a little too long. Directors, writers, sketchers - we were sitting around going over some storyboards for our next shoot. How did the brand present the idea of Bo Knows to you? Part of your video game return to Madden includes celebrating Nike’s iconic Bo Knows campaign.
It gives me pleasure to listen to people compliment me from that game. Is it true that you’ve never played Tecmo Bowl?
You look at it now and it’s like, ‘Wow, that’s an antique.’ My grandkids play it … and everybody still argues about who is gonna be Bo Jackson.’ Tecmo Bowl … that was a lot of technology back then. They say, ‘I still got the machine to play it on. When I’m at sports memorabilia shows, people come up with that video game. We couldn’t play with it for a month because the fight was so intense.’ I hear that a lot. So our parents took the game and my dad locked it up in his tool cabinet. It really makes me feel good that I have grown men in their 40s saying, ‘Hey, my cousin and I got into the biggest fight of our lives because we both wanted to be you in Tecmo Bowl when we were young. I’ve still got the machine to play it on. What was it like seeing yourself virtually back then? Your video game legacy dates back to 1989 when you became the star of Tecmo Bowl. Madden still thinks enough of me to do something like this. I figured that, somewhere in my past, I did something right in order to still be looked at as one of the iconic athletes from over 30 years ago. Working with the Madden people to iron things out, dot all the i’s, cross all the t’s - once we got that done, the rest was just going for it. This has been in the works off and on for years. What does it mean to you to finally be a cover athlete for the game, 35 years after your career began? This conversation has been edited for clarity and length. Jackson is the seventh running back to be named a Madden cover athlete, following Eddie George (Madden 2001), Marshall Faulk (Madden 2003), Shaun Alexander (Madden 2007), Peyton Hillis (Madden 12), Adrian Peterson and Barry Sanders (both Madden 25).īefore the cover unveiling, The Undefeated’s Aaron Dodson caught up with Jackson to talk about his Tecmo Bowl days, how Bo Knows came to life, his Madden return and more. EA Sports also teamed up with Nike to revisit the sportswear company’s famous Bo Knows ad campaign by incorporating a digitally rendered version of his signature shoe, the Nike Air Bo Turf, into the game. And beginning Friday, gamers will once again be able to play with him virtually. Nearly 35 years after his NFL career began in 1987, Jackson will grace a special digital cover of Madden NFL 22. On Wednesday, EA Sports announced that not only will Jackson return to the game for the first time since Madden NFL 15, but he’ll also receive the honor of becoming a Madden cover athlete. It wasn’t until 2014 that Jackson made his Madden debut as a special-edition player in the Ultimate Team game mode. But due to licensing issues and a hip injury during the 1990 NFL season that forced his early retirement from football, Jackson never appeared in Madden during his playing days.
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Madden was first released on PC in 1988 during Jackson’s second season in the NFL. To this day, Jackson in Tecmo Bowl and 1991’s Tecmo Super Bowl is considered one of the greatest video game avatars, along with Michael Vick from Madden NFL 2004.
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Yet his trio of games likely wouldn’t have been possible without the virtual stardom he garnered in 1989’s Tecmo Bowl, the first console game to earn a license from the NFL to feature players by name, image and likeness.
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Did you know Bo … once had his own video games?īo Jackson, a former NFL running back for the Los Angeles Raiders and Major League outfielder, is the only player to be named a Pro Bowler in football and All-Star in baseball.